Types Of The Primary Research:
- Exploratory research contains systematic investigation to interpret research process. It is flexible and too much expensive.
- Experimental research is independent and recorded research. Experimental research can be gained by spending a lot of time.
- Ethnographic research is design to the monitory natural environment and observation period. It is useful to solve complicated research.
Qualitative Research Method:
Qualitative research method involves in the interview. By face to face or telephonic interview, you can collect information. For example, your organization is going to launch a new brand mobile and you are assigned to collect information about good mobiles that are sold in the market. Now, you will conduct interviews for collecting information about top sale mobiles. After conducting face-to-face interviews, you can generate a better response and personal approach to the accurate information.
Concise Questions And Short Interview:
However, you need to know complete information about questions that you will ask in the interview. You should make a list of the top question after making deep research. By this method, you will able to get in-depth insights of opinions. In your plan, limit your time. For example, you have to manage 30 minutes interview to collect information. Make sure that your questions are to the point and you can manage a short interview.
Online Survey:
You can do primary research effectively through an online survey. Online surveys are a simple method to collect information. You can send emails to the people. Emails replies will help you a lot to collect accurate information. You should select the open-ended question and a close-ended question. The online survey is a good practice that will give you a good response. After getting valuable information, you should give a good recommendation to your visitors.
Observation:
Focus groups and observations stimulate discussion that offers you a lot of good information. Through the observation method, you will not conduct direct interaction between the researcher and the consumer. By observing things, you can make notes and can gather material that can be utilized in primary research. However, untrained people cannot be assigned for observation of people. With a lack of experience, people cannot collect accurate information.
Conduct Form Plus For Primary Online Research:
If you are going to do a primary research online then create form plus for data. You can create different accounts and do primary research. Don't forget to edit your title. Title or question is an essential point that you should keep in mind in the whole process. After the title editing, change the design of your form. Form customization will be helpful and will make your pointed information clear to read. Conducting form plus can be useful to send your survey with people.
Don’t forget that primary research is essential for the organization. Primary research provides first-hand information to marketers. It gives you new hope to make more developments in your business. Although primary research is feasible, research bias, time-consuming and expensive yet it offers you data accuracy, valid data interpretation, ownership and accurate information.
Advantage Of The Primary Research:
If you want to do primary research effectively then you should know its advantages. Keep in mind that primary research is not dilution of data. Primary information is accurate and can be achieved by personal requirements. Primary research requires your entire attention to solve a problem. You can control data collection in the primary research. Primary research is a time-consuming method that requires your attention and concentration.
Disadvantages Of The Primary Research:
Although, primary research is advantages, yet it has disadvantages too. For example, if you will make secondary research then you will not face money problems. On the other hand, primary research is too much expensive and takes a large amount of money. You have to spend a lot of time in conducting a plan for observation, interview and an online survey. Don’t lose your patience in the primary research. Getting information about primary research methods is not enough; you have to spend time and money too.
Don’t think that you can do primary research on the go. If you want to conduct an effective primary research method then you should know complete information about the market condition and consumer perception. Don’t forget the purpose of the primary research and conduct in-depth information that is very useful for your organization.
